Today marks exactly one year from my last post on Deckermarketing. I started blogging in September 2003, and have written many posts on eBusiness, marketing, leadership and life…until May 4, 2009. After that day, I didn’t write another blog post until now.
This wasn’t by design. Things just "slipped away". One month turned into two months, and that turned into a year. This must happen to others, right? Even John Porcaro – an exec previously at Microsoft who inspired me to blog in 2003 when I was at Dell — has not blogged in nearly a year, and he’s now a social media consultant!
I thought this one year anniversary of “no posts” is a good opportunity to give a summary of how or why I orphaned my blog for so long.
First, Bazaarvoice has been more than a full time job as we’ve grown from 6 of us in January 2006 to over 550 employees, 9 products, serving 800 brands. In terms of writing (which takes a lot of time) I’ve felt more obligated to blog on Bazaarblog, write articles (such as my ClickZ column), and helping my team produce videos. And then I had other commitments taking time, such as co-founding Capital Factory, launching a web-based chore application, serving on boards, and spending as much time as I can with my family!
A big factor is my Twitter activity took away from blogging. If I had an idea, I tried to put it in 140 characters and tried to live by a “less is more” mantra. And if the idea deserved more writing, and it was about marketing or social commerce, I ended up putting it on Bazaarblog.
Despite the lapse in content, Deckermarketing blog traffic hasn’t gone down. I still get 100 to 200 visits a day, largely from Google search results. I didn’t expect that.
Now what? I’m still super busy, however I don’t want to let the investment in this blog go to waste. I'm going to start to post again, at least once a month in depth, and more frequently with a simple post of a paragraph or less. But with so many outlets, it's hard to focus on one. What do you think? Is the same thing happening to you?